About Us

Penelope and Helene are mother and daughter who have had breakthroughs in healing multi-generational compulsive eating disorders. They both have overcome struggles with obesity and are on a mission to end obesity by resolving the underlying issues that caused the weight gain. After failing attempts at diets, injections, and pills, they created The Step it UP program that guides you into a new life; step by step towards more delicious food, exercise that helps you to regulate your emotions and changes your heart through the hope that we are in this together and committed to change. 

Helene Leeds

Helene Leeds is a health entrepreneur with an international background and study into healing nourishment, embodiment, and spirituality practices. She has built methodologies, health coach training and management for physicians groups, led programs at the University of Maryland, trained trainers, authored cookbooks, produced, wrote, and starred in Food is Healing Culinary Institute, and worked with thousands of people in 62 countries. She has hosted nutrition segments on local and national television, including Season 3 of MasterChef (FOX TV) and multiple FOX morning shows. She is a 23-year tenacious Iyengar Yoga practitioner, holds a BS and MS in Nutrition, with areas of training in nutritional psychology, plant-based nutrition, functional nutrition, and has studied spirituality for four decades.

Penelope Popken

Penelope Popken co-founded Step It Up a creation close to her heart, alongside her Mom. Imagine transforming your life as Penelope did, losing 140 pounds. With her, it's not just about counting calories; it's about embracing a lifestyle. Picture this: over 100 recipes that make healthy eating a joy, not a chore. The Step It Up method, lovingly crafted by Penelope, isn't a diet; it's a journey to loving food in a whole new way, using wholesome ingredients. It's about finding delight in every meal and warmth in the journey, much like the comfort of home.